The VOID Blog
Practical guides on reducing commission costs, building direct ordering channels, and keeping more of what you earn.
Every Irish food business owner can tell you the commission rate they pay. Very few can tell you the total cost of being on the platform. The gap between those two numbers is where the margin quietly goes.
Just Eat can take up to 33% of every order before you pay rent, ingredients, or staff. Most Irish food businesses accept it as the cost of doing business. It does not have to be.
Just Eat brings customers. Direct ordering keeps the margin. The question is not which one — it is when to prioritise which, and how to make them work together.
The average Irish food business keeps 3–9% net margin. Every percentage point recovered has a compounding effect. Here are the levers that actually move the needle.
Profit and cash flow are not the same thing. A business can be profitable and still run dry — and payout timing from delivery platforms is a bigger part of that problem than most owners realise.
One kitchen, multiple brands, multiple ordering channels — each targeting a different customer without needing a second set of premises. Here is how Irish operators are making it work.
Monthly SaaS fees for ordering systems can eat margin before you have earned anything through the channel. Commission-only models mean you only pay when you earn — here is how to find one and get live.
The jump from one to two locations is harder than most Irish operators expect. Everything informal becomes a system — or a liability. Here is how to manage it without losing what made the first site work.
Irish hospitality has among the highest staff turnover of any sector. Managing rotas, roles, permissions, and onboarding quickly becomes its own full-time job without the right systems in place.
Every order placed through Just Eat builds Just Eat's brand. A customer who orders from you ten times through a marketplace still does not really know you — they know the app.
Deliveroo operates in Ireland at commission rates up to 35%. If you are looking for alternatives — whether to reduce cost, own your customer data, or both — here is an honest look at what is available.
A dish priced for walk-in trade is often underpriced for online orders once you factor in commission and packaging. Here is how to think through the numbers without alienating your customers.
A restaurant with 200 Google reviews at 4.6 stars beats one with 20 reviews at 4.9 in local search — volume matters as much as rating. Here is how to build yours consistently.
A well-placed promo code does not just discount an order — it changes where and how often a customer orders. Here is how to use them without training customers to only buy on discount.
Commission is the number everyone talks about. But the total cost of trading on Just Eat — including opportunity cost and brand erosion — is significantly higher than the headline rate suggests.
Running your own delivery is expensive. Using platform riders costs 15–30% in commission. Collection-only at 5% is often the most profitable online ordering model available to Irish food businesses.
A loyal customer is worth five times a one-time customer — they spend more, complain less, and bring others. Building loyalty in Irish hospitality is simpler than most owners think.
Every follower who orders through your social media link instead of Just Eat saves you 25–30% in commission. Here is how to convert social media attention into direct orders consistently.
Most guides on starting a food business in Ireland focus on the legal requirements and skip the commercial setup that determines whether you actually make money. Here is both.
Most Irish food business menus online are too long, poorly organised, and missing the photography that drives ordering decisions. Here is what actually converts on mobile.
Most Irish food businesses scale too early, before the unit economics and systems are in place to support growth. Here is how to know when you are actually ready — and what expansion should look like.