How to Reduce Just Eat Commission Fees in Ireland

Just Eat charges Irish food businesses between 14% and 33% commission depending on your contract, plan, and order type. On a €25 order, that is up to €8.25 going to Just Eat before you have paid for a single ingredient.

For a business doing €15,000/month through Just Eat at 30% commission, that is €4,500/month — €54,000 a year — leaving your pocket before you have covered food cost, labour, or rent.

There are ways to reduce this. None of them require you to leave the platform overnight.

Negotiate Your Rate

Just Eat rates are not fixed. They negotiate. If you have 6+ months of order history and consistent volume, you have leverage. Contact your account manager and ask directly for a reduced rate.

Having an alternative in your back pocket helps. If you can show you are actively setting up a direct ordering channel, they are more likely to move.

Build a Direct Channel in Parallel

The most effective long-term move is owning the customer relationship. A direct ordering system means:

• 5% commission instead of 25–33%
• Full access to your own customer data
• No algorithm controlling your visibility
• Your branding, your URL, your experience

Platforms like VOID charge 5% on collection orders with no monthly fee. On that same €15,000/month, you keep €14,250 instead of €10,500. That is €45,000 more per year — from the same customers.

Move Repeat Customers Direct

You cannot tell a customer to order direct while they are on the Just Eat app. You can tell them everywhere else.

• Packaging insert: "Save €1.50 — order direct at [yoursite]"
• Social media: exclusive deals for direct orders only
• Email or SMS to existing customers: "We now take orders direct"

Once someone has ordered from you twice on Just Eat, they already trust you. A small incentive is enough to shift them.

Think of Just Eat as Acquisition, Not a Business Model

The platforms spend millions on marketing so you do not have to. Use that. Let Just Eat find new customers for you, then convert repeat customers to direct ordering.

Commission becomes a customer acquisition cost rather than a permanent margin drain. That is a very different mental model — and a much healthier business.

Bottom Line

Irish food businesses collectively pay tens of millions in Just Eat commission every year. Most of it is avoidable once you have a direct channel. The businesses keeping the most margin are the ones treating third-party apps as a funnel, not a foundation.

VOID is built for exactly this transition — giving Irish food businesses a low-commission direct ordering channel they actually own.