# Delivery Platform Commission Rate Sources

Research compiled March 2026. Used to substantiate marketing claims on takeover.software.

## Claim: "Most delivery apps take up to 35%"

This claim refers to the commission percentage charged by major third-party delivery platforms per order.

### Deliveroo

- **Rate range:** 25–35% per order
- Varies by contract, restaurant type, volume, and exclusivity agreements
- Fast food / QSR: typically ~25%. Fine dining: up to 35%
- Source: [Deliveroo Fees and Commissions for Restaurants — Menuviel (2026)](https://blog.menuviel.com/deliveroo-fees-and-commissions-for-restaurants/)
- Source: [How much does Deliveroo charge restaurants? — AppInstitute](https://appinstitute.com/deliveroo-commission/)

### Just Eat

- **Rate range:** 14–35% per order depending on service model
- Self-delivery model: ~14%. Just Eat-provided delivery: ~30–32%
- Plus monthly subscription fee (£25–£50+ VAT depending on agreement)
- Source: [Just Eat Fees and Commissions for Restaurants — Menuviel (2025/2026)](https://blog.menuviel.com/just-eat-fees-and-commissions-for-restaurants/)
- Source: [How Much Does Just Eat Charge? — AppInstitute](https://appinstitute.com/just-eat-commission/)

### Irish Market Context

- 150 Irish restaurants closed in Q1 2025 — commission costs cited as a major factor
- Restaurant Association of Ireland: nearly two-thirds of restaurants reported declining financial performance
- Some local Irish platforms charge ~17.5% by comparison
- Source: [The hospitality crisis: what's happening to Irish restaurants? — RTÉ Brainstorm (Nov 2025)](https://www.rte.ie/brainstorm/2025/1107/1522201-ireland-restaurants-food-delivery-platforms-costs-commissions-crisis/)
- Source: [Why Irish restaurants should build their own delivery platform — RTÉ Brainstorm (Aug 2025)](https://www.rte.ie/brainstorm/2025/0826/1530201-ireland-restaurants-delivery-platforms-cooperative-model/)

## Legal Basis for Comparative Advertising (Ireland / EU)

Comparative advertising is permitted under **EU Directive 2006/114/EC** (Misleading and Comparative Advertising Directive), implemented in Ireland, provided:

1. The comparison is not misleading
2. It compares goods/services meeting the same needs or intended for the same purpose
3. It objectively compares material, relevant, **verifiable** and representative features
4. It does not discredit or denigrate trade marks
5. It does not take unfair advantage of the reputation of a trade mark

**"Up to 35%"** is verifiable via the sources above and represents the upper bound of publicly reported rates, making it a defensible claim.

Naming specific competitors (e.g. "Deliveroo charges X%") with a single fixed percentage is riskier because:
- Rates vary per restaurant contract
- The advertiser must be able to verify the specific rate claimed
- A competitor could dispute and require court evidence

Source: [Misleading and Comparative Advertising Directive — European Commission](https://commission.europa.eu/law/law-topic/consumer-protection-law/unfair-commercial-practices-and-price-indication/misleading-and-comparative-advertising-directive_en)
Source: [Advertising Q&A: Ireland — McCann FitzGerald](https://www.mccannfitzgerald.com/uploads/Advertising_QAndA_Ireland.pdf)

## Our Rates (from commission_rates table)

| Order Type | Payment | Rate |
|---|---|---|
| Cash pickup / cash own delivery | Cash on delivery | 0% |
| Online pickup / online own delivery | Card / Apple Pay / Google Pay | 5% + €0.50 flat fee |
| Platform delivery (we provide the rider) | Card / Apple Pay / Google Pay | 15% |